Presentation: Marketing Tips for Expanding into New Markets

The ‘Home Care Today’ project ran from 2013 to June 2017. COTA Australia continues to provide access to Home Care Today resources which were current at June 2017. However they are no longer monitored or updated, and information may not be current.

Current providers and every new provider are working to define themselves and their markets more clearly. As we move to a more market-based system, Home Care Package providers must know the value of their services to their consumers and be able to communicate it clearly. Developing a strong value proposition for your niche market is imperative to building a sustainable business model and ensures that consumers can get the services they want and need.

In Dale Renner’s presentation at the New Service provider conference, he highlighted that being small and niche can work. That it’s about identifying your strengths, being big on differentiation and being laser like in your focus. The laser like focus comes from understanding the needs of your potential clients and being able to focus your resources on meeting those needs.

Presentation by Dale Renner

VIEW video: Marketing Tips for Expanding into New Markets – Dale Renner

VIEW our page: New Providers Information